Welcome. The REaD Group UK provides an extensive range of B2C and B2B data suppression & enhancement services to the direct marketing industry.
It is instrumental in helping direct marketers clean-up their mailing lists by removing obsolete or unwanted names and addresses from their databases. Improve ROI and brand image through Gone Away suppression and deceased data cleaning.
The direct marketing industry is often under attack for sending out badly targeted and wrongly addressed mail – now even more so with environmental issues coming to the fore - and data cleansing targets this problem head on.
News & Press
- Our industry's lost its innocence
DM looking a tad tawdry amid data drama
- Meta-Morphix acquired by TRG
The REaD Group increases stake
- Be Clean and Conquer
Keeping your data clean and legal
- Why being Green Equals Profit...
Housekeeping tips during the credit crunch
Blogs & Banter
Mark Roy's Blog
"Let’s stop using the ‘R’ word. No more talk of recession as of right now"
DM Data Management
1998 – 2008: A Snapshot. What happened to the Rise of the Infomediary?
How to Maximise Direct Marketing Response Rates, from Mark Roy's forthcoming 'Entrepreneur TV' interview on cmypitch.com.
Watch the Vodcast
