The status quo — the most ominous place to do business today, or ever. 

Whether an established brand or an upstart, you must change to survive. ACUPOLL has been leading disruption for over 30 years, introducing:

  • Real-time qual+quant methodology for optimizing ideas and ads in 1991

  • Better methods for evaluating passionate (yet polarizing) niche launches – today’s growth engines

  • Ways to pinpoint your best messages across conscious and non-conscious criteria

  • Customizable, agile tools for results as fast as 2-4 days – including norms and expert full service

 
 

One-of-a-kind, proprietary methods, customized to your precise need, opportunity, and timing

Everything we do is designed to discover, evaluate, or improve new products or marketing innovations more successfully, delivering greater clarity and learning to drive growth.

 

MULTI-COGNITION
RESEARCH

Leveraging cognitive science, we identify the strongest brand messages and new product ideas by measuring Impulse and Emotion, in addition to conscious Reflection – key pathways that drive decisions.

DATABASE-POWERED EVALUATION

Our MarketDatabase™ fuels more precise evaluation of concepts, ads, packages, and products with greater focus by segment, deeper examination of competitive advantages, and more opportunities to optimize winning communication.

FAST NORMATIVE
EVALUATION

When you need answers fast, this streamlined version of Navigator™ includes key measures, grades, opportunities to customize, and full-service support, with results in about a week.

SIMPLE ANSWER
IN 4 DAYS

Our omnibus survey can address ANY simple business/brand question – preferences, reactions, attitudes, etc. – all for a surprisingly low cost.

RAPID DEVELOPMENT
SESSIONS

We pioneered group qual+quant to deliver the confidence of quant with the insight of qual in one step – and in real time. Flexible, iPad-networked sessions enable in-person evaluation and rapid iteration of stimuli anywhere.

RAPID DEVELOPMENT
SESSIONS

Combining ACUPOLL’s 30+ years experience conducting in-person sessions, with the efficiency and geographical breadth of online testing, our proprietary platform for remote participation is the most agile, insightful, and actionable qual+quant methodology in the research industry.

DEEPER STRATEGY
INSIGHT

Using creative, customized techniques and analytics, with fundamental learning from A&U to insurgent tracking to more actionable segmentation, we solve key strategy and brand questions to help you navigate the path to growth.

PERSONALIZED
SOLUTIONS

We take pride in our proactive leadership to devise customized, out-of-the-box solutions for unusual or wicked-tough business challenges – just ask us!

 

There is no standard research project.

We specialize in highly collaborative, personalized solutions that originate with your objectives. We direct our minds, experience, and resources to your needs.

Our team is battle-tested on the most challenging studies: evaluating 120 concepts online in 8 countries and 5 languages; executing Rapid Development Sessions in demanding environments (China and Saudia Arabia); and helping a Top 3 Food Company put its best food forward in their Super Bowl campaign.

 
 

The people of ACUPOLL know why they’re here.  

We exist to solve problems and navigate a rapidly changing world to help brands focus, grow, innovate, and renew. Essential strengths distinguish our company and people:

  • Absolute commitment to client success

  • Proactive leadership and recommendations

  • Surprising flexibility

  • Friendly, responsive, responsible partnership

  • Highly experienced client management team averaging 11+ years at the company (and even more industry-wide)