Swimwear retailers in London, Home Counties & online for men, women, children, boys, girls & babies, swimsuits, bikinis, board shorts, trunks, floatable suits, UV protection swim wear in all designs and sizes for every budget from exotic designer & bespoke Brazilian styles to holiday, value, school uniform and novelty designs including mermaid tails.

    Coco BayFeatured
    Online shop offering beachwear and accessories including, kaftans, beach dresses, sarongs, boardshorts and sun hats. Swimwear brands include Seafolly, Sunseeker and Moontide. Guidance on fitting available.
    0844 8552175

    Swim Stop
    Male, female swimsuits, trunks, hats, caps, goggles, noseclips, Ear-Band-It, ear plugs. Swimwear for leisure and competition together together with masks, sun protective wear, snorkels and fins for diving on holiday
    023 9226 4196

    The Kid's Window
    Wide range of kids swimwear from children's designer brands to girls, boys and babies UV protective swimwear, wetsuits, jackets, swim aids and fashion brands by Oshkosh b'gosh and Simonetta.
    SW6 5VA
    0800 542 5093

    EGF Beach Alpargatas
    Popular worn with shorts, swimwear, jeans, barefoot, Alpargata beach shoes are a timeless classic. Light breathable canvas construction, a great alternative to flip flops & perfect for holidays. Plain, split colours, spotted, striped.
    01865 301897

    Great collection for men and women - bikinis, swimsuits, tankinis and coverups. For all occasions from glamorous pool party looks to cheerful mix and match separates.
    0870 4999 000

    Make a Splash in bra-sized swimwear! They stock a wide range of bra-sized swimwear in D to K cup, 28 to 40 back sizes.
    Oxford Circus - Covent Garden - Ealing
    01926 459859

    Melissa Odabash
    Where sexy swimwear caters to all shapes and sizes; the boutique in Notting Hill is Melissa Odabash's first store. Her designs range from belted Bond girl hipsters to teeny-weeny drawstring numbers and are all famously flattering & sold as separates.
    Notting Hill
    W11 2AJ
    020 7499 9129

    The latest swimming equipment, baby swimwear, swimwear and swimsuits plus fun swimming pool games & products from goggles and pool toys to swimming costumes, swim fins and swimming aids.
    Wooburn Green, Bucks
    HP10 0TT
    0844 35 11 477

    Harvey Nichols
    Exclusive range of new season swimwear.
    SW1X 7RJ
    020 7235 5000

    Frankies Bikinis
    Frankies Bikinis is a premier designer swimwear & apparel brand founded by Malibu-native Francesca Aiello. The boutique’s luxe collections are designed to fit every woman, perfect on the beach & as one-of-a-kind, brand new designs added daily.

    Luxury vintage inspired swimwear label Paolita has opened a new boutique in New Quebec St, Marylebone, two minutes from Oxford St. Range of bikinis, one pieces and beachwear, two piece bathing suits sold as separates.
    Marylebone Village
    W1H 7RX
    020 3620 5806

    Biondi Couture
    Chelsea swimwear boutique, Biondi stocks a wide selection of luxury designer swimwear, accessories & everything for the perfect holiday wardrobe, bespoke designs cretaed by team of stylists who travel worldwide finding new & exciting products.
    SW3 5BS
    020 7349 1111

    Betsey Johnson
    Betsey's edgy bold London store on Floral Street Covent Garden encompasses the essence of her brand, exuberent and embellished! The boutique sells high quality swimwear, womenswear, stylish accessories.
    Covent Garden
    WC2E 9DP
    020 7240 6164

    Just Bras - Swimwear
    Quality swimwear and accessories at affordable prices and fast delivery guaranteed.
    0161 332 8382

    Swimwear at Lands' End
    Range of bikinis, swimsuits and tops for all sizes, shapes, anxiety zones, fits including long torso, mastectomy top and plus.
    0800 376 7974

    Online supplier of junior UPF clothes, swimwear and wetsuits in colours & styles that kids love. Their functional, fashionable and durable products combined with competitive prices and great customer service set them apart from other suppliers.
    01845 587950

    Liza Bruce Swimwear
    Knightsbridge swimwear boutique. Colourful collection of silk kaftans in fantastic easy to wear shapes and coordinating great fitting swimwear.
    Pont Street
    SW1X 9EJ
    020 7235 8423

    A selection of mens and womens swimwear, beachwear and bikinis complimented with an array of holiday essentials all at a fraction of high street prices! Plus and maternity sizes and accessories.
    01623 555412

    Halcyon Blue
    True Brazilian style swimwear including traditional surfer style bikini bottoms, sexy thong bikini bottoms, swimsuits for all tastes, mix and match for easy combination of colours, sizes & styles for perfect bikinis. New menswear range summer 2013.
    0870 977 0380

    An independent company run by a dedicated team of active sports enthusiasts. Fantastic range of swimwear for men, women and children and accessories including caps, goggles, training aids, earplugs, sunglasses, wetsuits and more.

    Rosemary Twang Boutique
    Completely new and fresh insight into the world of holiday gear online - a world full of colour, glamour & beauty. Unique & special blend of womens & children's bikinis and designer swimwear, together with the new cruise collection.
    W9 1LZ

    Myla is one of UK's leading luxury swimwear brands with chic Central London boutiques & beautiful swimsuits and bikinis in Mayfair, Chelsea, Kensington, Docklands & in Selfridges, Harrods, House of Fraser.
    Bond St - Westfield - King's Rd - Canary Wharf - Notting Hill - South Kensington - Bluewater
    020 7535 5200

    Excellent quality Australian sun protection swim wear for babies, children & adults. Extensive range includes sunsuits, swim shirts, shorts & leggings, baby UV suits, stinger suits, board shorts, Sunsense sunscreen & more.
    KT13 3DF
    01932 230907

    Swim Shop
    Arm bands, swimming aids, floats, pool games, swim rings, goggles, caps, snorkels and many more swim accessories.
    LU3 3HP
    01582 562111

    Samantha Sage
    Fulham store & online sales: swimsuits, bikinis, sarongs, bespoke sarongs, Gigi for teens, Petite Sage for tots & kids, kaftans, Day J's and accessories. Samantha Sage items are also available at Harrods, Harvey Nichols, Rigby & Peller.
    SW6 7XF
    0870 608 8988

    Swimwear, trunks, swimshorts, Speedos, Calvin Klein flip flops, T-shirts.
    0870 2401669

    Planet Mermaid
    Make a dream come true, 100% real swimmable mermaid tails from Planet Mermaid. Buy, wear and swim in a mermaid tail, a perfect gift for all Little Mermaids.
    MK41 7LT
    01234 314046

    Simply Swim
    Babies, boys, girls, mens and ladies swimwear to fit all sizes and shapes. One piece swimsuits, aqua aerobic swimwear, maternity swimsuit and tankinis. Accessory range including toys, caps, goggles, bags, footwear and training aids.
    0870 058 7000

    Chelsea & Mayfair swimwear, Central London. Fabulous designs by Pucci, Missoni, Azzaro, Versace, Bantu Wax, Easton Pearson, Tomas Maier, Norma Kamali. Accessories by Lanvin, Christian Louboutin, Yves Saint Laurent, Fendi.
    Sloane Street - South Molton Street
    020 7514 0000

    French swimwear designer specialising in brightly coloured matching floral shorts for father and son - City, Chelsea & Mayfair stores and outlets in Selfidges and Harvey Nichols.
    Burlington Arcade - Fulham Road - Royal Exchange
    020 7499 6558

    Orlebar Brown
    OB make some of the world’s most desirable luxury designer swim shorts, surf shorts and trunks for men and women.
    Kensal Road
    W10 5BN
    020 7785 6941

    Rigby & Peller London
    Swimwear, swimsuits & bikinis in a variety of styles, colours, sizes available online & in their Mayfair, Chelsea, Knightsbridge, Brent Cross, Westfield, Bluewater shops. Available all year round. Appointments with qualified fitters.
    Mayfair - Chelsea - Knightsbridge - Brent Cross - Westfield - Bluewater
    0845 076 5545

    Great range of mens and womens swimwear, bikinis, swimsuits, beachwear and accessories.
    0845 600 7000

    Beach Flamingo
    Online shopping destination for luxury swimwear, bikinis, coverups and beach accessories, featuring the hottest designers of the moment.
    0800 088 6107

    Caleya Ltd
    A complete range of mastectomy bras and swimwear.
    07825 997 440

    Beach Cafe
    Shop online for the latest mens and womens designer swimwear and bikinis, luxury swimwear, kaftans, summer dresses, designer jeans & tees from Juliet Dunn, Letarte, Seafolly, Norma Kamali, with ready to wear to from J Brand, LNA and Lauren Moshi.
    020 7467 0761

    Heidi Klein
    Designer swimwear boutique in Notting Hill. Womens swimsuits, one piece, mix n match, bikinis, covers ups, dresses, mens shorts, boys, kids and girls gear. Hlepful instore assistants or buy online.
    Westbourne Grove
    W11 2RW
    020 7243 5665

    Allens of Kingsbury Online
    One of the longest established swimwear retailers in the country with more than 500 swimwear and related products available online.
    01827 330600